Swagman Coldbrew Coffee

Swagman Coldbrew is an Australian RTD (ready-to-drink) coffee brand specialising in cold-brew. The goal was to create a brand and product that appeals to the millennial generation of coffee drinkers, particularly men between 18-40 years of age.

With a nod to the old 'bushman' image of rugged outback Australia, I came up with a two-tone illustration that is simple, masculine and mysterious. Coupled with the old-style stamp branding, and a beautifully confident sans typeface, this design ticks all boxes, bringing wild old-school Aussie culture right home to the modern coffee drinker.