Perth Uncommon

Perth Uncommon is a unique Mystery Experience startup experiment created at RAC's BetterLabs. The company focuses on creating unique and memorable experiences in place of traditional gifts, linking up with other local businesses and hidden gems throughout the Perth area to offer one-of-a-kind, lucky-dip, all-inclusive outings.

My work on this project focused on creating powerful social media and digital advertising images that capture the fun, mysterious essence of the brand. Along with each individual image, I also planned for the image release so the social grids displayed the brandmark and tie the full campaign together visually.