Napply

Napply is a sustainable cloth nappy subscription service promising absolute ease-of-use for new parents, while helping fight climate change.

Another brand created at the RAC BetterLabs, my work with this project included the brand identity design, tone of voice, and marketing material including printed cards and flyers to get sent out with all new subscriptions. Many customers were first-time users of cloth nappies. Our simple, easy-to-read printed instructions and nappy-hacks proved to be a massive win for all.